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Why focusing on great photos is important

Why focusing on great photos is important
Author: Alicia Gartrell - Strategic Content Coordinator
Written On: May 1, 2018
Category: Content Creation

You are what you post. So, if your business is posting low-quality photos to your site and social media, then your audience is going to assume that your business is just that – low-quality.

How your site can benefit from posting quality photos:

1. Complimentary to your web design and brand image – Great photos will position your business as professional and can complement your overall site appearance.

2. Increase user engagement – Quality photos will keep your web visitors around longer. Photos can also give your audience an idea as to what they can expect from you.

3. Decrease bounce rate ­– Attractive images will keep users sticking around, instead of abruptly exiting your site or page. And more time on site, means a higher conversion rate.

Let photos bring your products and services alive.

Contextual photographs – Contextual photos are what daydreams are made of. Don’t just post a stock photo of a bicycle, show someone riding one. Users want to be able to picture themselves with your product or service.

Detailed photographs – If your users cannot touch or feel the product, provide them with the next best thing – close ups of products or services. Since your audience can’t taste test online, post a close-up of your savory, mouthwatering fried chicken and gravy.

Use powerful images – Rule of thumb is your images should be powerful enough to grab attention without the user reading the copy that goes with it.

Helpful hints when shooting a photo:

1. Keep background of photo clean and tidy – You don’t want the focal point to fight for attention with a messy background.

2. Be aware of lighting – Avoid shadows and reflections when possible.

3. Avoid low-quality photos – Refrain from uploading grainy, pixelated photos. All photos posted online should be at least 72 dpi.

Want to learn more about how content can engage your audience? Contact Strategic Content Coordinator, Alicia Gartrell at


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