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Social Media: Don't dabble. Dive In.

Social Media: Don't dabble. Dive In.
Author: Morgan Lasher - Director of Strategy and Marketing-The Vanderhaven Group
Written On: December 7, 2016
Category: Marketing Strategy

The Vanderhaven Group, a content creation powerhouse, shared tips and tricks on choosing the right social media platforms for your business:

When it comes to social media, you can’t do it all. The online world is growing too fast and too furiously to participate meaningfully in all aspects.

So instead of dabbling across many social media platforms, pick one or two and dive in. To help you choose which platforms are best for you and your business, ask yourself these three questions:

1. What’s my goal?

Do you want to celebrate your current clients and biggest fans? Use Facebook.

Can customers use your product over and over? Will they need to buy more from you or refill? Facebook can be an excellent way to stay top-of-mind and engage with your current customers.

Are you an expert in your field? Can you consistently write educational articles that help potential customer understand your industry? Start a blog and then share your newest posts on Twitter.

Does your product or service require detailed planning or a large financial investment? Consider Pinterest, the online tool for collecting and organizing ideas, photos, recipes, and more. Users save images that inspire them or help them plan for a future project. Pinterest can also be a good choice for companies offering eye-arresting, luxury products.

2. Where are my current clients?

In most cases, our current clients tend to have habits that are similar to our potential clients.

So ask your current customers if they use Facebook, Twitter, YouTube, Pinterest, Periscope, and/or Instagram. The answers may surprise you.

Social media isn’t just for college kids. According to Facebook, the average age of its users is 41 years old. And the Pew Research Center found that Pinterest tends to attract more educated, affluent women than other social sites.

3. What can I share?

Do you turn not-so-beautiful spaces into extraordinary ones? Or do you have past customers who would provide testimonials about your craftsmanship and quality? Consider YouTube. Video footage showing your process, before-and-after reveals, and testimonials from your real clients can be powerful lead generators.

But no matter what platform you choose, the content you share will define your brand. So it must be good.

No, it must be great.

Here are some characteristics of great content:


Social media is social. You want your fans and your potential clients to engage with you in a meaningful way. Ask questions. Solicit feedback. And make time to be involved in the conversations you start.


Traditional advertising can feel distant or fake. But social media invites your potential customers to see the human side of your brand. So take us behind the scenes, reveal your unique expertise, and be yourself. Magic happens when authentic passion meets real expertise. And your potential clients will feel it.


Create content that’s educational, inspiring, or fun. Is your video, photo, question, or witty one-liner something that your customer (or potential customer) will be proud to share with his or her friends?


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