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Finding the right recipe for blogs

Finding the right recipe for blogs
Author: Alicia Gartrell - Strategic Content Coordinator
Written On: December 28, 2016
Category: Content Creation

Whether you are new to the blogging game, or have tipped your toe into the online pool of blogs, one thing is for sure, it is important to engage with your audience through custom content.

The truth is, majority of consumers feel more positive about a company after reading custom content on their website or social media sites. Much like visiting your favorite restaurant, you expect to be served homemade, custom dishes, not Kraft mac & cheese (don’t get us wrong, we enjoy a nice mac & cheese from time-to-time). Like blogs, the dinner decides whether you have a positive experience at the restaurant. But what is the secret recipe for an engaging blog? Your blog can be broken down into three courses.

The Salad.

Think of your blog topic as the salad. You want your salad to be crisp and arrive timely before your meal hits the table. An engaging blog topic is fresh and is presented in a timely manner (you wouldn’t want to post a blog pertaining to Mother’s Day during Christmas).

The Main Course.

The meat and potatoes of your blog is the purpose. The purpose is what will feed your audience. The key here is to feed your audience prime rib, not spam. You want to write your blog to enlighten, entertain or educate. Be careful to stay away from a sales pitch in your blog. You don’t want to leave a bad taste in your audience’s mouth.

The Dessert.

Dessert is arguably the most delightful part of the meal that ties your experience altogether. In this case, your voice is the dessert. The most important part of constructing your blog is making sure your audience can hear your voice in what you are writing. By writing organic, genuine content, your business becomes more relatable, and the blog more satisfying to read. Want to entertain your audience? Try putting a cherry on top by adding a touch of quirkiness in your blog!

To learn more about how engaging blogs can help engage your audience, contact Strategic Content Coordinator, Alicia Gartrell at or 330-231-1921, today!


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