Written On: June 16, 2016
Category: Marketing Strategy
If you were born between 1982 and 2004 you’re one of them. And if you weren’t born between 1982 and 2004 you’re trying to understand them. I’m talking about that strong-willed group with billions in buying power called the millennials.
They are the trendsetters, the career driven, the politically progressive, the educated, the tech savvy and the brand loyal. They are strapped with college debt, they live with their parents, and they are doing things like getting married, having kids and buying houses way late in the game. And if you’re a business owner trying to connect with them, you’ve got your work cut out for you — because millennials don’t throw their hats in the ring with just anyone.
So how can your business tap into the hearts, minds and wallets of this influential pack of pre-40-somethings?
You’ve Got to Keep it Real
If your business isn’t coming at millennials authentically, you haven’t got a chance with this feisty group. Before they buy from you, they have to trust you. And before they trust you, they want to learn about you. The way they do that is through your logo, blogs and testimonials about your business, which means positioning your brand to appeal to millennials is crucial.
Talk to Them — on Their Terms
Now isn’t the time to poo-poo the power of social media — not if you want the millennials in your back pocket.
Nearly three-quarters of millennials say that if a brand engages with them on social networks, they are more likely to become loyal customers. And it’s not enough to post a few pics of the shop dog or the sale items for the week. They want you to talk directly to them. The question is, do you know how? Do you have the time to properly manage your company’s social media sites? Do you understand which marketing messages to post, and which ones not to post? If you don’t, your chances of securing the loyalty of millennials are slim.
Connecting With a Conscience
Millennials expect brands to give back. And, no, I’m not talking about touting your membership in the local chamber of commerce or the BBB. I’m talking about your company working to make a genuine difference in your community.
Millennials are tired of corporate greed and want to see your business share the wealth. If your company makes it a point to connect with the community, you’ll have the buying power of millennials beating down your door.
To discover more ways your business can connect with the marketplace, contact a Business Growth Strategist at 330-763-0250.