Written On: March 12, 2018
Category: Marketing Strategy
Has your advertising campaign hit a slump? Successful marketing is about what you say and how often you say it. Here are three simple tricks to build value and stand out.
1. Identify your competitive edge
What is it that sets you apart from the competition? By identifying and communicating your unique selling propositions, you are able to compete on a level other than price. This will appeal to a loyal value-conscious customer, not just the one-time bargain shopper.
2. Brand your ads
Your brand is your promise. By keeping your advertising uniform in color, messaging and always including your logo, you will not only create consistency, but also give your audience an idea as to what they can expect from you.
3. Schedule your advertising in advance
Planning is key to successful advertising. By scheduling and strategically planning your advertising campaign, you are less likely to waste your marketing budget and more likely to remain top-of-mind with your audience.
Want to learn more about how communicating your unique selling propositions can increase sales? Contact Strategic Content Coordinator, Alicia Gartrell at firstname.lastname@example.org.