Written On: February 11, 2019
Category: Web Development
With over 3,000,000,000 online searches conducted on Google in the U.S. each day, it can quickly turn into a real-life, “Where’s Waldo?” for your business.
What exactly is Local Search?
In layman’s terms, Local Search is the process of web users searching for your business or products and services your business offers on search engines like Google, Yahoo! or Bing. The search engine then compiles a list of nearby business listings that match the web users’ search criteria.
Why is it important for your business to show up in Local Searches?
75% of users never look beyond page two of search results.
Search engines, like Google, list business listings before websites. And because we live in a society that wants the “here and now,” it’s important for your business to have a fighting chance to appear at the top.
More than 90% of online experiences start with a search.
This is a trend that will only increase, as it has become easier to conduct searches with products like smart phones, cars and home assistants that now come standard with voice search assistants like Alexa, Google and Siri.
78% of local searches end in a sale.
When web users utilize search engines for local search, they are further along in the buying process. They have already identified a need and are in the process of actively seeking your particular business or products and services your business offers.
Still having a hard time grasping Local Search?
Want to learn more? Contact Strategic Content Coordinator, Alicia Gartrell at firstname.lastname@example.org for information on services we offer to further optimize your business listing on major search engines.