Written On: November 17, 2017
Category: Web Development
We’ve all been there — you walk into the grocery store and can’t seem to find the bread aisle. Before you know it, you’re aimlessly pacing through a maze of produce and perishables, only to forget why you stepped foot into the store in the first place.
Websites are no different. If a visitor, and potential customer, cannot easily identify and find what they’re looking for, you are in jeopardy of them bouncing. Which means not only is your call-to-action missed, but so is a potential sale. That’s where landing pages can alleviate the noise.
Not only are they affordable and simple, they funnel interested web visitors from a link within a source directly to the landing page where you can provide your visitors with the exact message and information they are in search of while encouraging them with a call-to-action.
Website vs. landing page: What’s the difference?
A website features a host of information; a company’s mission, bios on its employees, its products and services, who its clients are, testimonials, how to apply for a job, just to name a few.
A landing page, on the other hand, has a single function, tied to a specific offer, for the purpose of converting a visitor into a buyer, and, eventually, into a loyal customer. A landing page is your call-to-action and sales pitch — what you would like your potential customer to do.
How to get the most out of your landing page
Much like everything else, if you don’t use it you’ll lose it. Landing pages are only as powerful as the marketing campaign tied to them. Think of the landing page as fuel, a way to power leads; you first need a way of transportation to get your customers to it.
By including a landing page link on an email blast, newsletter, web ad campaign, local search or social media posts, you can guide your potential clients to take a specific action like checking out a current promotion, requesting more information on products or services, or signing up for your mailing list.
For more information about how landing pages work, contact Strategic Content Coordinator, Alicia Gartrell at firstname.lastname@example.org.