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Getting the review: Tips to nudge your customers into giving authentic feedback

Getting the review: Tips to nudge your customers into giving authentic feedback
Author: Alicia Gartrell - Strategic Content Coordinator
Written On: November 25, 2019
Category: Online Reputation

We all know that reviews can impact sales. In fact, 93% of consumers read local reviews to decide if a business is good or not. So, what happens if you’re stuck with little reviews on your directory listings? How do you build a better online reputation?

Unfortunately, many popular directories forbid businesses to ask for customer reviews. However, there are still ways that you can lead your clients to these popular directories and hope they’ll take it from there.

Request a free Yelp or TripAdvisor sticker.

By filling out the forms below, Yelp and TripAdvisor will send free stickers that you can display in high-traffic areas to catch your customer’s eye:

Yelp: https://docs.google.com/forms/d/e/1FAIpQLSeBNS2mEKSms-20gVn7Um1b0VM5KbcRshNr3dX0vOv7TpNJDg/viewform

TripAdvisor: https://www.tripadvisor.com/StickerRequest

Quick tip: If you’re a business that offers appointments, try displaying these stickers somewhere in the waiting room when your customers have downtime and can leave a review while at your business.

Set-up a check-in offer. By setting up a check-in offer to Yelp, you’ll incentivize your clients to visit, and while there, hopefully leave you a review. If not, when checking in by phone, Yelp will later prompt the user to write a review for your business.

Display directory icons on your website. By displaying, for instance, a Yelp icon and link from your site to your Yelp page, it will potentially give your clients a way to see and navigate to your directory pages to leave a review.

Share customer reviews that you’ve already received on social media. By pushing positive reviews you’ve received on your social media sites, it may remind your followers to share their experience as well.

If you have a kiosk or lobby, try setting up an iPad with the browser set to a directory site. This will make leaving a review for your directory listing convenient for your customers.

Remember, solicited reviews threaten the credibility of the directory and furthermore can set false expectations for new customers. When possible, it’s always best to remain as authentic as possible.

For more information about ways to boost your online reputation, email Strategic Content Coordinator, Alicia Gartrell at agartrell@alonovus.com.

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