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Four ways that stories can work for your business

Four ways that stories can work for your business
Author: Alicia Gartrell - Strategic Content Coordinator
Written On: October 2, 2018
Category: Publishing

We love stories

Every day, millions share posts with friends, family, coworkers and acquaintances on social media. These posts are experiences, insight into their day — their story. These compact stories are highly consumable to us.

It’s human nature. We are in search of something that aligns with our views, beliefs — something relatable.

How stories can work for your business

Businesses small and large all have a story too. It’s that something special that sets them apart from their competition. Maybe it’s how your business started up and the struggles that you endured to get where you are today. Or, perhaps, it is that personal touch you offer when customers walk through the door.

Sharing your story can position your business favorably in consumers’ minds in four ways:

  • 1. Sets your business apart from the competition

Potential customers want to hear why your business is unique, rather than the details of your upcoming sale. Stories allow you to answer the age-old question, “what do you do differently than anyone else?”

  • 2. Reinforces your brand’s promise

Stories set expectations and offer reassurance as to what your consumers can expect to experience when purchasing products or services from you.

  • 3. Makes your business more relatable

A story gives insight into your business where print advertising can fall short. It paints a picture of your values and uniqueness.

  • 4. Adds credibility

As consumers, we become suspicious of the overused “buy now” and “these deals won’t last,” sales pitches. An editorial story is written from the insight of a professional writer and labels your story as credible.

What’s your story? We’ll help you tell it. Contact Strategic Content Coordinator, Alicia Gartrell at


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