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Cutting through the noise: How to make an effective advertisement

Cutting through the noise: How to make an effective advertisement
Author: Alicia Gartrell - Strategic Content Coordinator
Written On: October 25, 2017
Category: Marketing Strategy

Before you make it to work, you are exposed to thousands of marketing messages; newspapers, billboards, radio commercials, commercial vehicle wraps, business signage, the list goes on and on. So, as a business, how do you cut through the noise and stand out from the competition?

Less is more

When it comes to the visual layout of your marketing message, less is more. Instead of trying to include everything into a billboard or print ad, try spacing out your images and message. A clean layout with clear visuals will not only invite your audience’s eye, but also make your message more retainable.

Include a call-to-action

What do you want your audience to do? Include a clear call-to-action into your advertising to get the most bang for your buck. Likewise, don’t forget to include your website, phone number and hours so that your audience can easily seek you out.

Consistency is key

Keep your visuals, colors, logo and message consistent. This will position yourself as familiar in your audience’s minds and further establish brand awareness.

Speak to your audience

Avoid overused messages such as “these deals won’t last long” or “lowest prices in town.” Your message should be something that you would like to consume and would intrigue you. For more tips on copywriting, click here.

 

Contact Strategic Content Coordinator, Alicia Gartrell at agartrell@alonovus.com to find out more about how we can help with your marketing message. 

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