Written On: August 23, 2017
In a day and age where you can order pizza without verbally talking to someone and waiting in line for that box-office hit for an hour is obsolete, it begs the question, is relationship marketing dead?
Surprisingly enough, building a relationship with customers is now more important than ever before. The only things that can beat out price and fast turnaround are quality products offered and brand loyalty. Brand loyalty ensures future sales and organically spreads positive word of mouth about your quality products.
So, how can you connect with your audience and take them from a one-time purchaser to a diehard advocate for your business? Just like personal relationships, consumers have standards and needs they expect to be met before they consider “taking your relationship to the next level.”
Tell them a little bit about yourself
During the beginning of any courtship you want to get to know the person. Aside from communicating your products or services, what are you communicating to your audience about your business? Tell them your story. What makes your business unique? What do you do better than anyone else? Give them some insight into your business.
They want to be heard
Honestly, I blame American Idol. Ever since we were encouraged to cast our vote for the next superstar, we have felt empowered to voice our opinions on everything. Responding to reviews and seeking feedback is one of the easiest ways to let your audience know that their voices have been heard and are appreciated. Want to leverage interest and create some buzz? Emulate companies like Taco Bell and Lay’s Potato Chips and involve your audience in the creative process of a new product.
People buy from people they trust. Communicate in an authentic way and cut the sales jargon. They want to hear from a real person talking in their terms not an institution spewing sales pitches. Honest interactions will resonate with your audience and build trust.
What have you done for me lately?
What good have you done for your community lately? Charitable acts will win favor over your customers and position your business in a positive light. Consider sponsoring a benefit 5k, supporting extracurricular activities at your school, or setting out a donation box for a local food drive. Small acts of kindness will communicate to your customers that you are compassionate and value more than just “the bottom line.”
Contact Strategic Content Coordinator, Alicia Gartrell at firstname.lastname@example.org to learn more about how brand loyalty can affect the relationship with your customers.